Julie Lear, Marketing Consultant
Julie brings 20+ years of experience developing, branding, and launching consumer products and services in the health & wellness, retail, home & garden and life sciences categories. She works with emerging and existing small to mid-sized businesses to develop and implement fully-integrated marketing programs that drive business objectives, deliver resonant messaging, and ensure target audience engagement. Her approach offers a distinct balance of analytic and creative insights to prompt clear visions and goals that result in targeted, actionable, and measurable programs.
Julie began her career in television researching and crafting stories for magazine-style business programming. From there, she transitioned into public relations, communications and marketing, finally marrying her love of storytelling with her love of business. She's worked for marketing agencies, corporations, taught at universities, and most recently was part of the initial executive teams at two successful B2C and B2B start-ups .
Some of the companies and brands she's developed programs for include: CVS/pharmacy, Colgate Palmolive's SoftSoap, Terminix, Mosquito Magnet, New England Confectionary Company, American Biophysics Corp., Universal Pest Solutions, and life science's co. Westham Co. among others.
Julie has proven success developing consumer products from inception through complete lifecycle; from single product lines to multi-product offerings marketed to numerous customers and channels. She has worked with many big box, online and catalogue retailers including Amazon, Costco, Frontgate, QVC, and Lowes and has also developed numerous direct-to-consumer e-commerce sales efforts.
Julie's love of stories and marketing began at a young age. As a kid she read every cereal box, toy box, every product manual, shampoo and soda bottle. And, much to her family's chagrin, wandered the housing singing aloud the latest TV or radio jingles. At 9 years-old, she designed her first marketing campaign -- a radio jingle and a hand-drawn tri-fold brochure (it was the 70s), promoting a once- in-a-lifetime trip to Bombay, India.
While most work is conducted in-house, Julie works with a vast network of exceptional professionals to ensure programs are well-honed and flawlessly executed. Those include photographers, designers, coders, manufacturers, finance experts, ad buyers, scientists, filmmakers, educators, and more.
When Julie is not working to realize her clients' visions, you will find her spending time with her family, on her yoga mat -- practicing or teaching its innumerable gifts, cooking, playing tennis, or exploring the woods or beaches with her English Setter.