Establishing Foundations for Success
Small and emerging businesses require solid foundations upon which to build their vision and realize their goals. Lear Marketing develops cohesive marketing & sales solutions and brand essentials that let you focus on what matters most -- your BUSINESS.
Julie Lear has more than 20+ years experience bringing to market products and services for emerging and established brands in the life sciences, home & garden, health & beauty, and food & beverage categories. She's developed programs for national and global start-ups, Fortune 500 companies, local businesses and non-profits.
Julie's capabilities span the foundational sales & marketing essentials still vital for success as well as the most current internet and digital marketing tactics every business, service, and product must deploy in today's marketplace. And, she's not "just" a strategic partner, Julie can also execute on all aspects of the program such as writing, collateral development, and web design.
BRAND IDENTITY & DEVELOPMENT
It all starts with WHO you are, WHY you are, WHAT you're offering, and HOW to communicate to your audiences. Lear Marketing works with you to ensure you have solid brand identity and messaging that rises above the clutter. Your business is distinct and you need a look, feel and clear, consistent messaging that conveys your unique selling proposition. I'll help you develop or hone your story and visual representation to ensure your brand is delivered in a cohesive, integrated way across all business and marketing platforms -- website, social media, email marketing, digital and traditional advertising, flyers, business cards, and more.
BUSINESS & SALES STRATEGY
Launching a new product? Developing new packaging? Looking to develop a new business/sales channel? Sometimes you just need an experienced marketer to collaborate with; someone who's done it and can help you identify the right partners, research the audiences, develop partnerships with key influencers, pursue sales channels. Let me work with you to develop a strategic, results-oriented Sales & Marketing program to drive awareness, win over your most important customers, and close sales.
Web & E-Commerce
Websites: Do you have a website that needs updating? Do you need to build one from scratch? I'll work with you establish the right architecture and structure for your specific online business needs. If you're looking to create a website, we can develop that for you using your brand essentials on reliable, SEO-friendly content management systems such as SquareSpace, BigCommerce, Shopify and others.
E-commerce: Lear Marketing develops strong sales and marketing strategies and sites/pages for single and multi-product and service platforms. We can develop your product pages, set up your payment gateway and advise on fulfillment and after-sales services or find the right partners who can. We can also set up client and staff management systems on platforms such as MindBody and provide training to you and your staff as needed.
Writing: Essential for clear communication across any platform, writing is at the core of Lear Marketing's services. Julie writes for ANY all ALL audiences, across any mediums: website copy, ad copy, corporate bios, brochures, flyers, packaging, manuals, blog posts, press releases, byline articles, sales decks, investor/board presentations, white papers, fundraising/donation campaigns, and more. Ask us about our writing services.
Design: Working with your brand and your message, Lear Marketing can develop and design or lead the design of your marketing assets and creative such as: Newsletters, Flyers, Digital Ads, Print Ads, Infographics, Sales/Marketing Presentations, Social Media Banners and more.
Social media channels are an essential communication and marketing tool. We'll work with you to help you determine which channels will be the most effective for reaching your target audience. We can set up your sites (Facebook, Instagram, LinkedIn...) from scratch, or if you already have a social presence, we can develop a plan to maximize visibility and engagement. We can also work with you to aggregate your your social presence using 3rd parties such as Sprout and Hubspot. Services include: page development and/or analysis, post strategy (e.g., types of posts, timing, boosts and advertising), post execution, and ad buying.
Email marketing programs and tactics are a highly effective sales and communication tools when use appropriately. We'll help you select the most fitting platform and develop creative templates, text, and output calendar to communicate your most important activities, messages and calls-to-action (CTA). Services include: platform selection, template development and design, sales/CTA strategy, landing page strategy, marketing calendar, execution of e-blasts. Measurement/conversion goals are built into all programs.
PUBLIC RELATIONS & CORPORATE COMMUNICATIONS
We are in the business of honing your distinct voice, teasing out your story and developing compelling pitches and assets that resonate with and 'sell' into all of your audiences -- media included. With over a decade of PR agency experience developing and executing on national, award-winning media campaigns for businesses large and small, I can establish a solid PR program for your business, product, or service. Over the years, I've worked with some of the biggest and best media outlets such as: USA Today, WSJ, NBCs Today, Good Housekeeping, Forbes, Inc. and more.
Should you buy banner ads, take an ad in the local paper, start a PPC campaign or boost your Facebook and Instagram posts, create video, try DRTV? Let us work with you to develop an ad strategy (digital and/or traditional) that generates visibility, drives your target audiences, and produces measurable results. Depending on the scope of the project we may outsource buying to an ad buyer who can negotiate the best rates and runs.