Establishing Foundations for Success
Lear Marketing develops cohesive marketing and sales solutions that let you focus on what matters most -- your BUSINESS. Julie Lear’s capabilities span foundational sales and marketing essentials still vital for success as well as the most current digital marketing tactics every business, service, and product must deploy in today's marketplace. Whether a small project or large campaign, Julie ensures your business objectives are met. Contact Julie.
BRAND IDENTITY & DEVELOPMENT
Your business is distinct and you need a clear, consistent brand and message that conveys your unique selling proposition. Julie works with you to ensure you have solid brand identity and messaging that rises above the clutter. She’ll develop or hone your story and visual representation to ensure your brand is delivered in a cohesive, integrated way across all business and marketing platforms -- website, social media, email marketing, digital and traditional advertising, flyers, business cards, and more.
BUSINESS & SALES STRATEGY
Launching a new product? Developing new packaging? Looking to develop a new business/sales channel? Julie will work with you to develop a strategic, results-oriented Sales & Marketing program to drive awareness, win over your most important customers, and close sales. Whether you need to identify and develop partnerships, conduct market or customer research, identify sales channels, hone target audience or create a launch timeline, she’ll work with you to make it happen.
Writing is essential for clear communication across any platform. It is the core of Lear Marketing's services. Julie writes for ANY all ALL audiences, across various mediums - website copy, ad copy, corporate bios, newsletter, brochures, flyers, packaging, manuals, blog posts, press releases, byline articles, sales decks, investor/board presentations, white papers, fundraising/donation campaigns, and more. Ask us about our writing services.
Design: Working with your brand, message and vision, Lear Marketing can develop and design or lead the design of your marketing assets and creative such as: Newsletters, Flyers, Digital Ads, Print Ads, Infographics, Sales/Marketing Presentations, Social Media Banners and more.
Web & E-Commerce
Websites: Do you have a website that needs updating? Do you need to build one from scratch? Julie works with you establish the right architecture and structure for your specific online business needs. If you're looking to create a website, we can develop that for you using your brand essentials on reliable, SEO-friendly content management systems such as SquareSpace, BigCommerce, Shopify and others.
E-commerce: Lear Marketing develops strong sales and marketing strategies and sites/pages for single and multi-product and service platforms. We can develop your product pages, set up your payment gateway and advise on fulfillment and after-sales services or find the right partners who can. We can also set up client and staff management systems on platforms such as MindBody and provide training to you and your staff as needed.
Email marketing programs and tactics are a highly effective sales and communication tools when use appropriately. We'll help you select the most fitting platform and develop creative templates, text, and output calendar to communicate your most important activities, messages and calls-to-action (CTA). Services include: platform selection, template development and design, sales/CTA strategy, landing page strategy, marketing calendar, execution of e-blasts. Measurement/conversion goals are built into all programs.
Social media channels are an essential communication and marketing tool. Lear Marketing works with you to help you determine which channels will be the most effective for reaching your target audience. We can set up your sites (Facebook, Instagram, LinkedIn...) from scratch, or if you already have a social presence, we can develop a plan to maximize visibility and engagement. We can also work with you to aggregate your your social presence using 3rd parties such as Sprout and Hubspot. Services include: page development and/or analysis, post strategy (e.g., types of posts, timing, boosts and advertising), post execution, and ad buying.
PUBLIC RELATIONS & CORPORATE COMMUNICATIONS
We are in the business of honing your distinct voice, teasing out your story and developing compelling pitches and assets that resonate with and 'sell' into all of your audiences -- that includes media. With over a decade of PR agency experience developing and executing on national, award-winning media campaigns for businesses large and small, Julie can establish a solid PR program for your business, product, or service. Over the years, she’s worked with some of the biggest and best media outlets such as: USA Today, WSJ, NBCs Today, Good Housekeeping, Forbes, Inc. and more.
Should you buy banner ads, take an ad in the local paper, start a PPC campaign or boost your Facebook and Instagram posts, create video, try DRTV? Let us work with you to develop an ad strategy (digital and/or traditional) that generates visibility, drives your target audiences, and produces measurable results. Depending on the scope of the project we may outsource buying to an ad buyer who can negotiate the best rates and runs.